Monday, February 1, 2010

Alexander Wang goes Guerrilla

Alexander Wang's is going to premier his first ever ad campaign for S/S 2010. True to his deviant style, the campaign will not be featured in the tradition channels used by fashion houses - so don't expect to see these shots while your flipping through a Harper's or Vogue.
The B&W posters, featuring Hannah Holman, are set to be plastered across Manhattan. Wang is thinking outside the box, saving a lot of $$, and reaching the appropriate demographic!!! Clearly I'm a huge fan of this guerrilla approach!

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